Workshop: A group discussion on brand identity
We’re collaborating with Mandy Lancia, Founder of The Glossary, a community dedicated to creative women based in Chicago. TIC will be a small group gathering of women in the new Amie Shop. We will spend the morning having an open conversation about brand identity.
To begin the morning, Meredith of Amie, Mandy of The Glossary, and a few guest speakers will lead us in a discussion on various aspects of brand identity including visual content creation through photo strategies and branding, social media management, and community building through online and in person communication.
Our discussion will then open up to the group where we can all chat about our personal experiences and struggles with brand identity, while sharing insight and resources. Sip Tandem Coffee and snack Holy Donuts!
Based in Chicago, Mandy has combined her love of small business, female creatives, design, and collaboration to form The Glossary. Her hope is that The Glossary will grow into a platform where every creative woman can come to learn something new, find inspiration, discover other women and their creative endeavors, and ultimately, make new relationships through online communication and in-person meetings.
Having grown up with a single mother who owned her own shop, Mandy's passion and desire for independent businesses started at a young age. While attending school in Boston, her interests grew to include photography, design, and marketing, which she implemented in helping small businesses grow. Now in Chicago, Mandy works as a freelance creative, photographing lookbooks, products, and portraits for local shops and devising social media marketing plans to aid in the exposure and branding of creative businesses.
Our mission is to support and showcase creative women. The Glossary is a collective of talented women, a platform to share stories and experiences, a network to meet new people, and a collaborative center that brings women together through online connections and in-person events. Taking after the term glossary, we created this platform to be a space where any creative woman can come and find inspiration, advice, friendship, or collaborative relationships through browsing our archive of business owners, makers, bloggers, photographers, designers, etc.
We believe that relationships can be formed both on and offline. Here at The Glossary, we want to bridge the gap between the two. We host a series of events, workshops, panels, and retreats around the country in order to bring women of all backgrounds together to meet, learn, and share.
@theglossaryco x @femalenotfactory #amieworkshop #femalenotfactory
Workshop Duration: 2 Hours
Class Max - 20 Students